Beyond Pretty, Embracing Design Thinking to Seize New Market Opportunities, an intense week-long workshop in Barcelona this summer, June 8th through to 12th 2009.

Esade Business School in partnership with one of the most prestigious design schools in the world, Art Center from California, the program will focus on one of the key challenges facing companies globally: Put simply, how to innovate more effectively in a manner which increases the probability of success.

Faculty form California and Barcelona will lead the participants through a learning experience which will transform how you approach current business and how you perceive and identify future business opportunities.

Global business leaders from HP, Nestlé and IDEO and other proven innovators will openly share experiences. Also, one-on-one sessions with faculty will allow you to examine specific challenges of your own and your sector. Design Thinking is not about design in a traditional sense. It is about a proactive culture of innovation that focuses on the fundamental needs of the consumer...a sustainable and proven way to drive value through your business.
Thanks to the generous participation of Barcelona Center of Design, SEAT, Nestlé, HP, IDEO and ESADECREAPOLIS.

ESADE Business School & Art Center College of Design: The Right Partnership at the Right Time.

Click here to visit Beyond Pretty website