Monetisation is an area of business that seasoned executives and budding entrepreneurs alike seldom talk about with enthusiasm. In fact, although most businesspeople understand that pricing decisions can truly make or break a company’s bottom line, they tend to tackle today’s demanding markets without the aid of a carefully crafted strategy. As a result, pricing policies are little more than collections of crude tactics that, in many circumstances, put financial and brand health in jeopardy.
The objective of this workshop is to equip you with the necessary confidence to design and execute a superior monetisation strategy. To that end, we will draw lessons from economics, psychology and sociology, and step into the shoes of several organisational functions, to introduce new approaches and practical frameworks.
Speaker: Marco Bertini is Associate Professor and Department Head of the marketing subject area at ESADE. He is considered a leading expert on the subject of monetisation. For more information, please visit www.marcobertini.com.